Chelsea Caplan
Group & Education Program Coordinator
How did you first become involved with Hartford Stage?
After college I was looking for a position within the non-profit sector, but also in something I was familiar with. Since I had been involved in local theater and dance groups throughout grade school, I knew Hartford Stage would be a great fit!
What made you want to work for Hartford Stage?
The staff was immediately welcoming and supportive. I knew it would be a good place to work simply upon meeting my coworkers at my initial interview. Also, I researched the background of the theater. I knew the caliber that Hartford Stage worked towards, and wanted to be involved in the work of supporting such a theater.
What are the challenges to selling to groups instead of individuals?
Finding a single person who wants to take responsibility for orchestrating an entire group of people coming to the theater can be intimidating. I try to be there along the way to make this task as easy as possible for the group leader. Another challenge is finding the right show to invite the right groups to. Not all groups will enjoy all plays, it’s finding their individual interests and pairing shows appropriately which can be a challenge.
What is the largest group you have ever booked?
I have sold out an entire evening to one group before. That is 489 seats for one group!
What have you enjoyed most about working for Hartford Stage?
This is a great place! I know I am making a difference in the lives of individuals and providing groups a place to come together for an evening of entertainment. Many students that come to the theater have never been to a play or live entertainment before, and knowing that they are getting that experience because I reached out to their schools and teachers, is extremely rewarding.
Have you met any interesting people or groups of people since you began working here?
I have met incredibly interesting groups and individuals at my position. I have had the privilege of meeting groups and group leaders I didn’t even know existed until I started to research organizations in the New England area!
Can you describe a normal day at Hartford Stage?
In a normal day I will usually check in on currently reserved and confirmed group orders for the season. I will make follow up calls for outstanding reservations and adjust seating as needed. I send out emails to our group listings reminding them of the upcoming production and the various group discounts available. I also research the current plays of the season and brainstorm new potential groups that may be interested in specific show topics. I research national organizations that may have chapters in the Hartford area to form partnerships with as well. These newly researched groups received introductory information on Hartford Stage and group discounts they could partake in.